I have run two successful kickstarter campaigns that have over funded. I have also given people advice on how to achieve this, who have also successfully funded their campaign. I I have been asked over and over again for my advice and people keep on recommending me. I have been interviewed for kickstarter articles from other crowdfunders. I thought it would be easier to pop it in a blog post for you all to share.

My first campaign was fully funded at 110%

My second campaign was fully funded at 128%

Here are a few tips that will get you going on how to run a successful kickstarter campaign, these are just highlights but keep reading to find out how to learn more:

  1. Make sure you don’t leave it too late and have a plan in place. Even though some people have had successful campaigns running them last minute it would be more beneficial to have everything mapped out and prepared. I would at the minimum have two months in mind but if you are busy and time limiting then I would double it to four months.
  2. Make sure your funding target is realistic but not going to put you out of pocket. On kickstarter if you don’t reach the goal then you won’t receive any of the funds. I didn’t realise this until part way through the campaign on my first ever campaign. Thankfully I went over the target of £1,000 but it could have resulted in not receiving anything at all.
  3. Remember that Kickstarter take their fees so work out exactly what the fees will be to make sure you don’t cut yourself short.
  4. Your presentations is key and a video is most likely to be watched as people find out what your campaign is about a lot faster, if your video interests them then they will read on- so make sure you sell yourself and your campaign.
  5. Pledge rewards are probably the most important part of your campaign, specifically because potential backers will most likely back you if you have worthy rewards.
  6. Creating an event to run alongside your campaign on Facebook or any other social media that works for you. An event gives you that awareness with the ability to update on your milestones towards your goal, get the hope going before the campaign goes live and gives your backers a chance to encourage you as well. Build up that excitement.
  7. Updating your campaign is important as well, updates send an email to your backers AND/OR places a ‘status’ like post on your live campaign wall.

These are some basic points but I have explored these further and have a lot more hints and tips alongside worksheets I have created for you to download right away…

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14 Comments

  1. Dorota

    Fab info! Thanks for sharing!x

    Reply
    • jenniferlauragilmour

      No problem. I am glad you found it helpful x

      Reply
  2. Helen

    That’s some great advice, thank you! x

    Reply
    • jenniferlauragilmour

      Glad you found it helpful 🙂 x

      Reply
  3. Anna

    This is so helpful Jennifer … thanks for sharing!

    Reply
    • jenniferlauragilmour

      Thank you. I’m glad it was helpful xx

      Reply
  4. Jennifer Wilson

    This isn’t something I’ve ever thought of, but is definitely something I’ll investigate more 🙂

    Reply
    • jenniferlauragilmour

      I was excited to have started this way. If you need any further help give me a shout x

      Reply
  5. Kate Kenzie

    Thank you for this Jennifer. I hope to do a Kickstarter campaign at some point so this will be very handy x

    Reply
    • jenniferlauragilmour

      Kate please let me know if you do. I would love to support you. Also the worksheets will help you on set up as well as the weeks throughout. I also place some marketing so I will share etc 🙂 x

      Reply
  6. Dionne Abouelela

    Great tips, Jen! People often forget about the fees – I know I did on my first campaign when I was working in Uganda. Thanks for sharing!

    Reply
    • jenniferlauragilmour

      I would love to see your campaign link and have a look at it if you don’t mind? Yes certainly something one can overlook. Glad you like the tips 🙂 x

      Reply
  7. Sue Wickstead

    Great advice and thanks for sharing.
    not sure it would apply to my picture books but it is good to hear it works for others.
    thanks again

    Reply
    • jenniferlauragilmour

      There’s no reason why you couldn’t do it for a book release. Books with messages are the most effective 🙂 x

      Reply

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