I used to think of branding for businesses, companies and organisations. I never thought I would be looking at branding as an individual and finding out what works and what doesn’t. I think everyone recognises the green wooden background that’s now placed across not only my website but my marketing and on social media, just like the pale orange for my #AbuseTalk.
Do you need to be branded? Bloggers, influencers and other individuals work on their brand, it can sometimes feel like a fight to be seen or noticed.
Lets take a look at branding…
Branding is central to everything these days. We can’t turn on the TV, open the paper, or go online without coming into contact with branding. We probably subconsciously process hundreds of branding messages in our daily lives, through sponsored and targeted marketing on social media, to advertising on every corner of free space. It’s a crowded marketplace, yet every day new companies emerge, and still they grow to prominence.
Individuals too are brands. Anyone with an active following online has to consider what they say, and how they say it. They need to maintain consistency with their message and style and continually deliver content meeting this.
But how do you develop a brand, and how do you maintain consistency? Even if you are a one-person operation, there needs to be some kind of order. By using simple strategies, it is possible to create order and build a successful brand.
Create A Style Bible
Having a set of rules that you will follow on your blog or website will help you maintain a standard for your brand. These rules might include everything from the length and format of any content, to whether specific grammatical styles such as active or passive verbs are to be used, as well as preferred spellings. How you refer to yourself and your products is important too, as is the choice of tone of pieces, and acceptable uses of slang, bad language, adult themes and humour.
If you are working with a team of writers, they need to all be using the same style sheet. Presenting an eclectic front can be confusing for the reader and might diffuse your aims.
Know Your Aims
You need to have a clear idea of your objectives. If you don’t know where you are going, how will you know when you have arrived? Decide on what you want people to think of your brand. If you want them to feel a certain way about you and what you do, allow yourself the opportunity to work that out before you start.
If you are working with others, make sure that they know the aims of your brand. Go through everything with them, and check their understanding. Many big companies drill branding messages into their team members, and everything they say or do has to follow a protocol. This is obviously not necessary in all cases, but having everyone onboard and ‘on brand’ will save you headaches in the long run.
Get Professional Branding Assistance
There are plenty of branding gurus out there who can help you build the brand that you were born to lead. Many of these people have supported other brands and have tried and tested ways of ensuring a clear and consistent approach.
Templafy.com is an organisation that operates to create consistency within a brand, with systems and templates to ensure that information is maintained with integrity. Utilising standard processes across all employees ensures that nobody is giving out the wrong message, and everyone is kept ‘on brand’.
Photo header credit to PicPedia.
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